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    “Stop your whining little girl; be a man.” ~Richard Gere's character  to Ed Norton's in Primal FearAH-white-Desert-IMG_0709crop.jpg

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    5 Steps to Improve Your Online Presence

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    If you are looking to improve your online presence, it’s important to ask yourself a few questions. This is going to help you in realizing your goal and thus focus on it. You need to ask yourself what you want – do you need to improve the brand awareness, do you simply need increased sales or are you are thinking of generating high volume leads. Or do you want to gain on all three levels? Once you figure out your goals, it will become easier for to take the right steps toward improving your online presence.

    A Touch Up On Your Online Presence

    You will not only be required to figure out your goal. You will also be required to work on achieving it. Therefore, you will be required to:

    1. Pay attention to the content of the website. It is important to pay attention to the content; and extremely important for you to maintain the quality in your website. If you have a new website, work on including some good articles on what your business is about and your products or services. You can also include articles indirectly related to the theme of your website.

    2.Take care about the website’s appearance. You will have to take extreme care with how the website should look. The website should look presentable and real enough for your visitors. So, it’s important for you to take utmost care to choose and bring on the right look for your website. Choose attractive graphics and appropriate themes.

    3. Build your brand online. It is critical for you to start building your brand online. In order to do this, you will need the right logo. In addition, you will also have to make sure that the products or services you are offering are in tandem with the claims you make.

    4. Get details on the necessary tools required. In order to improve a website and build its brand and also to promote your products, you may have to get help from various online tools. You will be able to get these tools from online websites either for free or at a minimum cost.

    5. Look before you start working with the link. It is commonly known that if you want to promote yourself online, you need to work on link building. However, with Google’s latest Penguin update, link building tactics have come under serious scrutiny. Thus, it would be important for you to look into the details of the same, before you start working on link.

    In addition to the above, remember to keep backups for anything and everything you put up in your site. This helps in improving the level of authenticity of your website and also your products or services.

    Catherine is a college student and a part time blogger. She has written many articles on raising successful small business both online and offline. Catherine spends her spare time by listening to music and reading various contemporary literary works.

    Photo Credit: Flickr Creative Commons