LinkedIn, Part II


I took an Advanced Linkedin class today – didn’t think I would get much out of it, but yet again I was proven wrong.  I’m more impressed than even after the first class.  Some of the highlights for me:

You have three levels of connections in your network.  Level one connections are the  people that you have invited to join your network or they have invited you.  Your network includes these first level connects, as well as their first level (which become your 2nd level) and their 2nd levels which become your 3rd level connects.  Any groups you join are also considered a part of your network. 

For search, any recruiter making a search will use keywords to find the skills or position for which they seek prospects.  The text of your resume can be searched, but the priority area is the headline, so ensure any critical keywords are listed. If there are particular jobs you are seeking, list those keywords in the headlines, as well as the summary, and resume text. 

I’ve been avoiding uploading a photo due to security reasons.  I learned you can upload a pic and then restrict to whom it can be shown.  You can visit the Settings page to restrict what is shown during a public search, and to restrict the distribution of what you post.  Especially when setting up your profile and resume, you don’t want every little change made blasted to your connections, and network. 

View the Profile section to customize your web address—you can add this to your resume, business card, etc.  On the edit page there is a link to “customize button.”  Linked in gives you the html code for a clickable LinkedIn icon button that you can add to emails, websites, etc.; it will link to your LinkedIn profile.  It looks like this:


Visit the More/Events tab to find or set up networking events in your area.  Also in the More tab is the Application Directory.  You can download multiple applications to your site, ones that can access Twitter, connect your blog, make a poll and more.  One app that astounded me was SlideShare.  You can:

  • share presentations & documents with your LinkedIn network
  • upload portfolios, resume, conference talks, PDFs, marketing/sales presentations
  • display them on your LinkedIn profile
  • embed YouTube videos in presentations, add audio to make a webinar

I downloaded a PowerPoint presentation on Virtual Collaboration  from a Hewlett Packard VP.  If you are interested in a company, their presentations may give you an inside peek at the company culture, processes, operations, etc., or just download for self-education.    As I understand it once the document is in SlideShare,  it’s public without proprietary rights.  Wow!

When you check out LinkedIn, hit me back with a comment and share your thoughts.

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How do people find jobs today?  I’ve heard that 85% of jobs are obtained through networking, and recruiters source 80% from .   What?!*&!  I received the first invite to join a few years ago.  Being curious,  I loaded a minimal bio and requested connections from a few of my closest friends.  After stretching to get about five 1st level connections, which linked me to ten or twenty  2nd level connections, I thought it was a kinda cute  program, somewhat like multi-level marketing.  I really didn’t see a need to delve into it since I had a job.  To be fair, I should also add that I didn’t have the time necessary to upkeep another networking site since I was already maintaining MySpace, and Facebook.  Now that I’ve separated from my employer, the need to learn LinkedIn has transitioned from unnecessary to necessary.

My career coach suggested I take their classes on the program –Networking with LinkedIn and Advanced LinkedIn.  After taking the first overview class yesterday, to describe and compare LinkedIn to a multi-level marketing scheme is a major understatement.  I’m totally impressed at the few things that I learned can be done with this powerful database.  At minimum, you can create a bio listing your name, a “professional headline” ( which can be a summary statement of your roles, and competencies), and the industry in which you play, err I mean work.   You can upload a resume and photo, initiate and receive email, filter on all your connections for information on their companies/locations/industries, make announcements to your network, and follow professional and alumni groups.

The most exciting thing that I have learned to date is that you can find a hiring manager of a company, and request an introduction if you have any 1st or 2nd level connections in your network.  Sweeeet!  Bypassing the gatekeeper and HR is the name of the game!  On the far right navigation bar, click on the “advanced” link near the search bar; this brings up the Advanced People Search Screen.  From here you can add appropriate filters, including the title of the person you think may be the hiring manager.  This left us a little stumped in class but we were told to use the title of the person to whom we reported, example “manager.”   The resulting view will bring up a bunch of manager titles.  A name will be listed next to the title if they are in your network, and you’ll have options to request an introduction.  If they aren’t in your network, apparently there is a fee of $10 you can pay to “cold call” email.  I would think this method could possibly be viewed as pestering,  but you can turn off the option to receive these calls in the Settings.

You can also perform a general job search:  From navigation bar at top, select Jobs, then Advanced Search.  Input appropriate filters and the resulting view lists multiple jobs and companies which meet your specified requirements.  Under the company name is a link to “see who at xyz company can help you get this job.”  Click that link and you view the person or people in your network that have an association with that company.  You then again have options to request an introduction through your connection.  Did I say sweet? That is an example of networking at its best.  Of course there are no guarantees that your request will meet the intended person, but your chances of getting an interview through this method I’m sure are better than submitting a resume through  impersonal  job boards. – what a powerful networking and job search tool! Can’t wait to take the Advanced LinkedIn class.  Will report back…

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So I met with the career coach today.  She turned out to be an interesting entrepreneur who runs several businesses, consulting, facilitating,  and otherwise.  Although very busy, she eeks out some time every week to counsel others thru the program.  Althought I’m definitely interested in the Entrepreneur track, I have not totally discounted the track for Traditional Job Search.  She recommended taking several courses thru the company:  “Be Your Own Boss,” “Building a Target List,” “Effective Networking,” “Networking with LinkedIn,” and “Advanced LinkedIn.”  In orientation yesterday, we learned that 85% of recruiters find people assets thru LinkedIn, so that’s definitely a social avenue to be pursued. 

Apparently the team meetings(reference WAKING UP TO CAREER TRANSITION) have been suspended for the summer.  Since being part of a team is so integral to the success of the program, it might be wise for me to put the program on hold until fall.  I’ll take a few classes and then decide if that’s the best course for now.

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 As part of the layoff package, my ex-employer has sponsored three months membership at a company that specializes in career transitions. I’ve been reluctant to start the clock ticking on that benny because I don’t want another traditional j o b, however the initial orientation has to be completed within sixty days of termination, or the benefit is lost. I’ve been happily existing in a bubble of fantasy, collecting and saving “job available” emails from well wishing friends and working on monetizing the websites. In this fantasy, I’m bringing in enough money to compensate for a full time and might I add lucrative job, have plenty of time for socializing and fitness, and have even more time to pursue wonderfully interesting hobbies, activities and interests. Ha ha, fantasy is the operative word here.
While this fantasy is working for my conscience self, the smarter sub-conscious self is keeping watch in the real world. It tricked me into going to orientation by whispering “maybe they will have tips on becoming an entrepreneur, and becoming a successful website marketer.” At the orientation yesterday, it appeared that everyone in the room was almost forty and older, more men than women. That is a whole ‘nother topic in itself. We learned this company has the responsibility not to find us a job, but to ensure that 1)we have an eye grabbing resume, 2) we are uber prepared for interviewing whether it be a 30 second schpeel tag, or formal interview situation, 3) that we have access to all the tools we need for focused searches. We will be assigned a personal coach specific to the track we want to follow:
1. Possible retirement and part time work
2. Don’t know where to focus
3. Traditional Job Search
4. Entrepreneur and self employment.

Low and behold, my sub-conscience hit the nail on the head for me with #4. There will be assignments into a team of peers; team will meet weekly to discuss and provide feedback on individual’s goals, and success paths. Apparently the team dynamic is all about accountability to the team and to one’s self; it keeps pressure on the members to stay focused and on track, joy joy.
I have a meeting scheduled with my coach tomorrow; will report back.

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