BUSINESS STARTUP

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As promised, here’s a brief summary of what I’ve been working on the last few days.  It’s all about advancing the new business.  Saw my career coach yesterday – she reviewed the three-fold brochure I made for the business; she made some suggestions, and changes to improve the instant visibility of what the service is and does. To create the brochure, I used a great free template provide by HP at this site:  http://www.hp.com/hho/hp_create/home_business-business_kits.html.    This site provides a whole kit and caboodle of stationary for themed business cards, brochures, invoices, etc.  Pretty nice but the stationary items open in a Word document and I’m used to working in Publisher so there were a few frustrating hiccups.  All in all, it worked out well.

I was able to print ten brochures, front and back before the ink in my HP printer faded.  Not good.  Coach suggested reduce brochure from three-fold type to one sheet front and back, and minimize the color.  You know printer ink is very expensive, so yes, I now agree with her.  Working now to reduce 2 pages of info down to one-third of a page front and back.  A copywriter friend offered to look at it; I accept all free help.

Decided not to pursue business permit yet as the city does not pro-rate the fee, and it will expire December 31st .  I’d have to turn around and renew Jan 2011.  Visited IRS.gov to get an EIN, which is the business tax identification(kinda like a social security number for a business).  This is the number that my company will be recognized under when filing taxes.  I’m hesitating about incorporating for some reason – my thoughts are jumping around between non-profit, and LLC.  Will probably go ahead and file papers for LLC  which will allow protection of my personal assets and allow income taxes to be charged at a individual rate versus corporate rate.

Called my cable carrier to get a VOIP phone number as an add on service for a mere $10 a month.  They gave me the number and told me it would be active Friday.  I created brochures and business cards with this number.  I just happened to call the number today to see if it’s working, and yep it is.  Someone who wasn’t me answered.  Called the number again, in disbelief,  to double check.  Yep Comcast gave away number.  They are so so sorry for the mix up, and the loss of $$ from already printing cards/brochures in advance.  I asked for a credit or extra services on the phone; will hear back from them tomorrow on the decision.  Sigh.

Tomorrow will revamp the brochures and make a list of target companies to contact.  Excitement is starting to rise for face to face “customer” contact.

9/26 Update:  After multiple calls to Comcast regarding the phone number snafu, Comcast corporate office contacted me.  They have compensated me for the printing loss by crediting my account $100.  Much appreciation to Comcast for recognizing customers inconvenienced by a lack of service!

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